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Decoding consumer psychology to transform how brands grow
Introduction
Karina Karn, MSc, is a Behavioural Marketing Strategist & Author, decoding consumer psychology through an anthropological approach, giving founders the unfair advantage of seeing what their competitors miss. Founder of Accelerating Plus and AB Press. Sought-after by the NewtonX (Fortune 500) network and a regular voice across London's keynote stages and broadcast media.
Book
Available globally - Amazon, Waterstones, Bookshop.org and major retailers.
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
A Visual Arsenal for Immediate Impact
Already trusted by founders and leaders across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the psychology of consumer choice. Designed to be applied immediately.
Endorsements by Marty Neumeier - Global branding leader, author and a prominent figure in marketing and advertising.